Second Union

Second Union

Hero Within: Geek Fashion for the Man Kind

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Yesterday my friend, Tony B Kim aka Crazy4ComicCon announced his new adventure and new future into geekdom, HeroWithin. HeroWithin is a men’s fashion brand with ‘geek flair’. This was a natural road for him, being very in touch with geek culture and open to embracing the nerd world. It was Tony who allowed me to write my very first blog article ever and voice My First Time San Diego Comic-Con story. His presence in the Con industry, from moderating and heading panels,  producing his own podcast,  and hosting social networking events such as Game of Bloggers, has lead up to the launch of this amazing passion project of his. He has taken all of his Con experience, and spliced it together with a talented team of creatives to launch a nerdy line of clothing for men; and it looks great!

While I am counting down the days to San Diego Comic-Con, one of my favorite fandoms to follow via Twitter is the geeky style of Tony. From his hand-crafted, mod podge DC themed prescription glasses, to his custom made WB Swag Bag coats, it was no surprise that this is where his creativity would eventually lead him. Take a moment to read about his journey,  fulfilling a long-time passion and get inspired yourself!

“As fanboys, we’ve grown up settling for limited and boring nerd style- graphic tees and hoodies. While our passion hasn’t changed, our fashion needs have. HERO WITHIN apparel was designed to be sophisticated while shamelessly embracing our geeky side. We hope everyday you can celebrate your hero within.”

-Tony B Kim, Founder and CEO

Hero Within Batman

Whether it’s Superman, Batman or your favorite DC Comics™ hero, HeroWithin uniquely integrates iconic symbols into the construction of each garment, creating a subtle yet bold statement. This innovative approach will redefine how men express fandom. The collection is perfect for the office, out on a date, meeting clients or attending an event. There are many options to provide an elite geeky style for everyday geeks. Hero Within is officially licensed by DC Comics™. will exclusively be open for Pre-Orders 8:00a PST, July 6th to July 31st 2016 (or until capacity is reached). The store will reopen at a future date. The entire collection will be at San Diego Comic-Con 2016 (Location TBA on website).

Don’t wait too long. Go check out the newly launched online store at and get your geek fashion on. Heighten your swagger!


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