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Second Union

E3 2021 Joins Forces with Industry Media Partners to Extend Its Global Reach

Video game industry showcase will provide free, unprecedented access for everyone.

LOS ANGELES – April 14, 2021 – E3 today announced it has joined forces with IGN, Future Games (PC Gamer and GamesRadar), GameSpotPolygonIGN China and Game Bonfire to extend its reach to video game fans worldwide. With additional media and distribution partners to be announced, E3 2021 will provide an unmatched experience with new levels of access for fans around the globe with major publisher showcases, press conferences, thrilling reveals, extended livestreams and special guest appearances, available free online for all attendees.

The all-digital experience runs from Saturday, June 12 through Tuesday, June 15. Media, creators, industry professionals and fans are encouraged to visit the E3 2021 website for the most up-to-date information.

The team at E3 will work hand in hand with media partners to integrate and cross promote programming and coverage within the E3 experience. This includes coordinated broadcasts, wide coverage, media talent participation and original programming, among other features.

“We are focused on ensuring that E3 continues to be the most innovative and collaborative event in the video game industry, so enlisting some of the industry’s biggest media partners to help deliver the highly-anticipated news, reveals and more is crucial to a successful showcase,” said Stanley Pierre-Louis, President & CEO of the ESA. “Each media partner will be instrumental in driving E3’s reach to more fans than ever before. With this year’s digital format, we’re looking to provide our audiences with exciting and unique ways to experience the magic of E3.”

To evolve E3 in an ever-changing digital world, the ESA brought on a new team of industry veterans who understand the impact, opportunities and diverse appeal of E3 as the central stage for creating global conversations around the video game industry. Designed and supported by Paragon Creative Agency, 360 Live Media and SmithBucklin, E3 2021 will be a reimagined and engaging digital experience. 

Visit for more updates about E3 2021, including participating partners, registration dates, portal and app details, and more.

About E3

E3 is the world’s premier event for computer and video games and related products. The show is owned and operated by the ESA, the US trade association dedicated to serving the business and public affairs needs of the companies developing and publishing interactive games for video game consoles, handheld devices, personal computers, and the internet. For more information, visit or follow E3 on Facebook @E3Expo or Twitter @E3.

About the ESA

The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA.

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