DAY 1 RECAP: Saturday, June 12
Highlights and news coming out of E3
E3 2021 – the most anticipated video game showcase on the planet – kicked off yesterday with presentations from Ubisoft, Gearbox and more.
Day 1 Highlights
- The Ubisoft Forward presentation mixed familiar and brand-new game announcements, including:
- First-look at Avatar: Frontiers of Pandora, an immersive, open world game.
- Extended scene and teaser for a Far Cry 6 season pass that will put players in control of various series villains.
- Mario and the Rabbids are joining forces once again in Mario+Rabbids Sparks of Hope!
- Gearbox revealed a behind the scenes look on the Borderlands movie set with director Eli Roth, Kevin Hart, Édgar Ramírez, the producers and more.
- Special appearances from Ryan Reynolds, T-Pain, and more.
- Video game industry personalities Greg Miller, Jacki Jing and Alex “Goldenboy” Mendez emceed, providing expert-level commentary, publisher and developer interviews, and more.
About E3
E3 is the world’s premier event for computer and video games and related products. The show is owned and operated by the ESA, the US trade association dedicated to serving the business and public affairs needs of the companies developing and publishing interactive games for video game consoles, handheld devices, personal computers, and the internet. For more information, visit www.e3expo.com or follow E3 on Facebook @E3Expo or Twitter @E3.
About the ESA
The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA.
