Hulu is heading back to San Diego Comic-Con (SDCC) in a big way this year, offering fans an unforgettable trip to Arlen, Texas! To celebrate the revival of the beloved animated series King of the Hill, Hulu is transforming the Bayfront’s Parking Lot (Fifth Ave Landing – Lot A1) into Hank Hill’s backyard for a truly immersive fan experience.
Running Thursday, July 24 through Sunday, July 27, 2025, this outdoor activation invites attendees to step into the laid-back world of Arlen and enjoy a full slate of themed activities, BBQ bites, and photo ops.
What to Expect Inside Hank Hill’s Backyard
Whether you’re a long-time fan of the show or just looking to relax in a chill environment outside the chaos of the convention center, the King of the Hill activation has something for everyone.
Location: Fifth Ave Landing – Lot A1
Dates & Times:
- Thursday, July 24 – 11:30 AM to 7:00 PM
- Friday & Saturday, July 25–26 – 9:30 AM to 7:00 PM
- Sunday, July 27 – 9:30 AM to 5:00 PM
Highlights of the Experience
Alamo Pong
Fans can test their skills in a round of Alamo Pong—a backyard game with a Texan twist. Compete for bragging rights, prizes, and the title of Alamo Pong champ.
Lawn Mower Photo Op
Take a seat on the iconic Hill family lawn mower and snap a photo with large-scale cutouts of Hank, Peggy, Bobby, and the rest of the gang right outside their home.
Mega Lo Mart Custom Hat Station
Stop by the legendary Mega Lo Mart and design your own King of the Hill-inspired trucker hat. With exclusive patches and a variety of styles, you’ll walk away with a one-of-a-kind Arlen accessory.
Arlen Water Tower Rehydration Station
Stay cool with a can of Alamo (water) beneath the Arlen water tower. These specially branded aluminum cans are great for hydrating—and make a fun collectible too!
Rhinestein’s Cowboy Boot Toss
Step into the wild world of Rhinestein’s and try your hand at the cowboy boot toss! Score a ringer with oversized boots to win exclusive merch.
Backyard Cookout & Lawn Games
The Hill family is throwing a backyard bash, complete with BBQ bites, shaded picnic tables, and classic lawn games like cornhole. Watch clips from the show on a jumbo grill screen while soaking in the Texas vibes.
This activation is open to all ages and is completely free with no Comic-Con badge required. Whether you’re there for the cookout or to relive the hilarity of Hank Hill and friends, Hulu’s King of the Hill activation promises to be a fan favorite at SDCC 2025.
Be sure to stop by, snap some pics, grab some merch, and enjoy a cold Alamo (water) while kicking it in Arlen!
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